27 Best Souvenirs and Gifts from Japan to Bring Home
Want to bring back something better than a plastic fridge magnet from your Japan trip? Whether it’s your first time or your fifth, souvenir shopping in Japan can be just as fun as the sightseeing.
If you’re heading to Japan for the first time, there’s one thing you’ll quickly notice (aside from how clean and efficient everything is): there’s a lot to buy. From beautifully packaged snacks to quirky capsule toys and handcrafted ceramics, Japan is a souvenir-lover’s dream.
We’ve been lucky enough to visit Japan a few times now, and each trip has added a few more treasures to our home and taught us what’s actually worth packing into your suitcase. Whether you’re shopping for gifts, hunting for something practical, or just want to bring a little piece of Japan back with you, we’ve got you covered.
In this guide, we’re sharing the best Japanese souvenirs. We’ll take you through what to look for, where to buy it, and how to dodge the overpriced fluff you’ll spot near the big landmarks.
Let’s make sure the souvenirs you bring home are the kind that actually get used, admired, or at the very least, not shoved in a drawer for the next decade. Expect a mix of practical finds, pretty keepsakes, and unique souvenirs that stand out from the usual crowd.
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Short on time?
Here are our top souvenir picks from Japan:
Souvenirs from Japan That You’ll Actually Want to Bring Home
To make things easier, we’ve sorted our favorite Japanese souvenirs into four categories so you can jump straight to what you’re most interested in:
Traditional Japanese Souvenirs
Traditional souvenirs are a great place to start if you’re visiting Japan for the first time and want to bring home something meaningful. They reflect the country’s deep history and craftsmanship, and usually pack well too.
We’ve picked up quite a few of these over the years. Some were gifts, others were things we just couldn’t leave behind. They’re still some of our favourite reminders of our time in Japan.
1. Kimono or Yukata
A kimono is a traditional Japanese garment, usually made from silk and worn for formal events.
A yukata is its more casual, lightweight counterpart, typically worn during warmer months or at summer festivals. They’re easier to wear, often come in beautiful prints, and are usually sold in sets that include a belt and a matching bag.
Our top tip: If you want something more special, look for secondhand shops that sell vintage kimonos. You’ll often find one-of-a-kind patterns at a fraction of the price.
Did you know? Kimono dressing is considered an art. Traditional ones can take multiple layers and careful folding, which is why yukata are a much easier (and comfier) option for travellers.
2. Sensu or Uchiwa (Japanese Fans)
These traditional fans are great souvenirs because they’re light, practical, and easily fit into your luggage.
Sensu fans are the folding kind (picture on the left) and have been used since the Edo period, while uchiwa fans are flat and round (right picture). Both often feature seasonal motifs or local landmarks.
During summer, you’ll spot Japanese folding fans in souvenir shops, markets, and even convenience stores. They’re lovely to use and display, and they’ve got a long history behind them.
3. Furoshiki (Wrapping Cloths)
Furoshiki are reusable cloths used to wrap gifts, bento boxes, or just about anything else you want to carry with a bit of flair.
They come in all sorts of colours, sizes, and intricate designs, from seasonal prints like cherry blossom season motifs to classic patterns featuring traditional Japanese designs.
You’ll find them in department stores, gift shops and even airport shops if you need a last-minute souvenir.
Our top tip: YouTube is full of simple tutorials on how to wrap gifts or even carry a bottle of wine in a furoshiki. This one by Marie Kondo is a lovely place to start.
4. Japanese Incense
Japan is known for producing some of the finest incense in the world. The scents tend to be softer and more refined than incense you’ll find elsewhere, making them a lovely addition to any home. It instantly brings back memories of peaceful temple visits and slow afternoons in Kyoto.
We always pick up a box when we’re in Japan, especially in Kyoto, where many incense makers are considered part of the city’s traditional crafts scene.
Did you know? Some incense brands in Japan have been around for more than 300 years.
Japanese incense also makes for beautiful decorative items, as many are packaged in elegant boxes that look just as nice on a shelf as they smell when lit. You’ll find them at temple gift shops, station kiosks and boutique craft stores.
5. Kokeshi Dolls
Kokeshi dolls are simple wooden figures traditionally made in northern Japan. They’re known for their hand-painted faces, floral patterns, and lack of arms or legs.
Each region has its own style, which makes them fun to collect. You’ll notice differences in shape, colours, and detailing depending on where they’re made.
Originally crafted as toys, kokeshi dolls are now mostly decorative, often made by skilled artisans using traditional methods. They’re a unique Japanese souvenir and make a thoughtful gift for anyone who appreciates Japanese design.
6. Maneki Neko (Lucky Cat)
The Maneki Neko, or “beckoning cat”, is one of Japan’s most recognisable symbols of good fortune. These cheerful figures are often placed at shop entrances or in homes to attract luck, wealth, or happiness.
Each variation has a different meaning: a raised right paw is said to bring money, while the left brings customers. Also, look out for different colours too (white for happiness, gold for wealth, and black for protection).
They’re a great option if you want a fun and meaningful souvenir. While many are mass-produced, you can find beautifully hand-painted versions made by local artisans in traditional pottery towns.
7. Tenugui (Decorative Cloths)
Tenugui are lightweight rectangular cotton cloths often printed with traditional or seasonal designs.
They might look similar to furoshiki, but tenugui are typically thinner and used more for decoration, wrapping, or everyday tasks like hand towels, table runners, or even wall art.
They’re easy to pack, affordable and come in endless patterns.
8. Daruma Dolls
Daruma dolls (or Dharma dolls) are round, red, and known for symbolising goal setting and perseverance. You’ll see them everywhere in Japan, from market stalls to temple shops.
During our first visit to Japan, we were puzzled by why most of them had blank eyes. A local explained that you’re meant to fill in one eye when you set a goal, and the other when you reach it – and suddenly, it all made sense.
Each colour and style can have different meanings, and many come with calligraphy for luck or success. They’re affordable, fun to use, and make a perfect gift, especially for someone starting a new chapter.
Did you know? The design is based on a Buddhist monk who meditated so long his limbs withered away, which is why they’re round and limbless and always bounce back upright.
Food and Drink Souvenirs You Can Actually Pack
We’re total foodies, so it’s no surprise that most of our suitcase space goes to edible souvenirs. Japan is a snack lover’s dream. Even the convenience store shelves are filled with beautifully wrapped treats that feel gift-worthy.
Food is one of the easiest and tastiest things to bring home, especially if you’re shopping for friends or want to fill your own pantry with a few trip memories.
Here are a few of the best edible souvenirs to look out for:
9. Regional KitKats
Japan’s KitKat selection is on another level. There are more than 400 limited-edition flavours, many tied to specific regions. You’ll spot yuzu, strawberry cheesecake, wasabi, roasted tea, sake, and matcha.
Did you know? You can buy regional flavours only in certain areas. Some flavours are travel exclusives and only sold in specific prefectures or train stations. For example, purple sweet potato Kit Kats are primarily found in Okinawa and Kyushu.
They’re a great souvenir when you want something fun and easy to pack. The best part is how easy they are to find. Look for these unique flavours in airports, souvenir shops, convenience stores, and department store basements.
We always bring a few home as Japanese sweets that are guaranteed to please.
10. Matcha Powder
If you’re into green tea, Japan is the best place to stock up on matcha. You’ll find everything from ceremonial-grade powder to matcha soba, mochi, and sweets in different sizes and price points.
We’re big matcha fans ourselves (not a day goes by without a matcha latte in our house), so we always keep an eye out for higher-quality powder while we’re in Japan.
You can pick up great gifts or stock up for your own tea time. Department store food halls, local supermarkets, and train stations like Kyoto’s often carry a wide selection.
Our top tip: If you plan to whisk it up in a proper tea ceremony set, look for “ceremonial grade” matcha. It’s smoother, brighter, and perfect for tea ceremonies or a quiet moment at home.
11. Instant Ramen
If you’re into ramen like we are, this one’s a no-brainer. Japan has some seriously good instant ramen, and it’s nothing like what you find back home.
Ichiran even sells take-home kits that include their signature broth and noodles so that you can recreate the full experience at home. You’ll also find regional varieties, like miso ramen from Sapporo or tonkotsu from Hakata.
Just a heads-up: the boxes take up more space than you’d expect. We usually plan ahead and leave a little room in our suitcase for them. Totally worth it.
12. Sake (and Other Drinks)
Sake is a classic Japanese souvenir, and you’ll find bottles in various sizes to suit your luggage and your budget. Many are beautifully packaged, which makes them perfect for special occasions or as thoughtful gifts.
Plum wine, yuzu liqueur, and Japanese whiskey are popular picks if you have a bit of room to spare.
If you’re skipping alcohol, try bottled teas, flavoured sodas, or regional soft drinks. Some come in such fun packaging that they’re worth bringing back just for the novelty.
Our top tip: Most department stores and liquor shops offer tax-free shopping if you spend over ¥5,000 (about £26, €31 or US$36) and show your passport, so it’s always worth asking.
13. Tokyo Banana
This one sits right between food and souvenir. Tokyo Banana is a soft sponge cake filled with banana custard, usually decorated with a cute print or seasonal twist. You’ll spot them everywhere, from train stations to airport gift shops.
They’re a bit touristy, but honestly, we think they live up to the hype. The packaging is adorable, they travel well, and they’re one of the best gifts if you want something that feels distinctly Japanese and delicious. It’s a classic example of Japanese food that doubles as a present.
Quirky and Pop Culture Souvenirs
Japan does playful and charming like no one else. From capsule machines to character-filled stores, there’s much to love if you’re into pop culture. These fun picks are easy to pack and always bring a smile. They’re great for gifts or just for adding a little joy to your shelf at home.
14. Anime and Manga Merchandise
Japan is full of official anime and manga merchandise that is mostly unavailable outside the country. You’ll find everything from Demon Slayer socks and One Piece mugs to Pokémon plush toys and Studio Ghibli collectables.
Even if you’re not a big fan, the shops are fun to browse. They’ve got colourful designs, excellent quality, and packaging that makes every item feel like a treat.
15. Gachapon Capsule Toys
You’ll find gachapon machines across Japan, from train stations to side streets and entire shops dedicated to them.
Each machine dispenses a surprise toy, often themed around something quirky or hyper-specific. We’ve seen animals wearing sushi, retro tech, tiny food replicas and more.
Despite their small size, some are impressively detailed and have become quite collectable.
16. Manhole Cover Art
If you’ve ever looked down while walking around Japan, you might’ve noticed the colourful, detailed manhole covers under your feet. From cherry blossoms and castles to local mascots and mountains, each design reflects the identity of the city or town it belongs to.
You can now bring these tiny pieces of urban art home with manhole-themed souvenirs like stickers, T-shirts, and keyrings. They’re great if you want a keepsake from a place that left a big impression on you.
Did you know? Around 95% of Japanese municipalities have their very own custom-designed manhole covers. That makes them some of the most hyper-local souvenirs you can find.
You’ll spot manhole art souvenirs in tourist shops, regional gift corners, and even dedicated vending machines in some areas.
17. 2/8b Pair Key Ring
We had never seen these before our last Japan trip, but we immediately loved the meaning behind them. The 2/8b Pair Key Ring is a two-piece keychain designed for sharing – perfect for couples, close friends, or family members who want to stay connected.
There are themed designs for Tokyo, Kyoto, and Japan as a whole, with symbols like torii gates, lanterns, or Mount Fuji. Each set comes as two pieces that fit together or mirror each other.
Did you know? The name 2/8b stands for Two in Eight Billion, symbolising the rare connection between two people in the world.
You can buy them at the dedicated 2/8b Kyoto Sanjo store, or at larger lifestyle shops like LOFT and Hands.
18. Purikura Photo Booth Strips
Purikura booths let you snap photos and customise them with digital stickers, filters, and backgrounds. They’re a fun, low-cost keepsake and far more entertaining than a regular selfie.
We’ve done them in both Tokyo and Seoul, and while each country puts its own spin on the styles and effects, they’re equally fun in both. They’re primarily in arcades, especially in youth and shopping areas.
19. Character Goods
Character goods are everywhere, from Hello Kitty chopsticks to Rilakkuma pens and Gudetama tote bags. Japan’s mascot love means even towns and public services have their own.
Shops like LOFT, Don Quijote and the Pokémon Centre are packed with options. Some items are only available in certain regions or during limited times, so if something catches your eye, grab it while you can.
Useful and Practical Souvenirs
Not every souvenir needs to be decorative or quirky. Some of our favourite things to bring home from Japan are items we actually use. It’s the kind of stuff that quietly works its way into your daily routine and makes you think, “Why didn’t I buy more of these?”.
Here’s what we recommend if you want something useful but still uniquely Japanese:
20. Japanese Stationery
Japan’s stationery scene is special. You’ll find smooth-writing pens, beautifully bound notebooks, and washi tape with unique designs like cherry blossoms or traditional patterns.
The craftsmanship is rich and unique, and even the more playful items still feel thoughtful and refined.
It’s the perfect souvenir for everyday use: lightweight, easy to pack, and genuinely useful.
We always pick up a few for ourselves and our friends. LOFT, Hands, and even convenience stores have great stationery selections.
21. Skincare and Beauty Products
Japanese drug stores are full of affordable, high-quality skincare, and they’re fantastic places to shop.
You’ll find everything from hydrating face masks to cult-favourite brands like Hada Labo Tokyo, DHC, and Shiseido. Even the basics, like moisturisers and cleansers, tend to be high quality.
22. Japanese Ceramics and Pottery
Japan is famous for its beautifully crafted ceramics, from delicate teacups to rustic ramen bowls. Each region has its own distinct style.
Arita ware, Mashiko pottery and Kutani-yaki are just a few examples, and many pieces are still made by hand using centuries-old techniques.
We’ve brought home a few items, such as teapots and noodle bowls, and they’ve become everyday favourites. They’re practical, lovely to use and always spark conversation when guests come over.
You’ll find pottery in speciality shops, markets, and even department stores.
Our top tip: Wrap them carefully (or ask the shop to do it for you) and pack them in your checked luggage. Checked bags go through a lot, but ceramics tend to be safer there if they’re well-wrapped and protected in the middle of your clothes.
23. Kitchen Knives
If you’re into cooking, a Japanese knife is a practical souvenir worth the suitcase space. Look for high-quality blades in speciality stores, especially along Kappabashi Street in Tokyo, or in Kyoto and Osaka.
Many places offer engraving too, which makes it a brilliant personalised gift.
Just remember to put it in your checked luggage. Kappabashi, also called Kitchen Town, is a great place to browse. It’s full of shops selling Japanese knives, utensils, and even food models used by restaurants.
24. Chopsticks and Utensils
These small items are a good souvenir if you’re after something practical. You’ll find chopsticks with different designs based on seasons, regions or even popular characters, and some shops even offer engraving.
We’ve gifted these several times because they’re easy to pack, come in handy on a daily basis, and always go down well.
25. Folding Umbrellas
Japan’s folding umbrellas are lightweight, durable, and made with unique design features like UV protection or super compact folding mechanisms. They’re especially handy if you’re travelling during the rainy season.
Skip the plastic ones and pick one you’ll want to use again.
26. DIY Miniature House Kits
If you (or the person you’re shopping for) loves crafting or home projects, this one’s a winner. These detailed DIY kits let you build tiny Japanese-style interiors, from cosy tatami rooms to ramen shops and Tokyo alley scenes.
They come with everything you need: pre-cut wood pieces, furniture bits, lighting, and little extras like chopsticks or sake bottles. You’ll find them at Hands stores and some larger toy shops like Kiddy Land.
It’s a fun way to bring a bit of Japan into your home, and the finished result makes a great display piece or gift.
Our top tip: Pick up some washi tape or small tools while you’re in the same shop to make the building process easier once you’re home.
27. Eco Bags and Reusables
Reusable bags are incredibly popular in Japan, partly because many shops charge for plastic bags, but also because public trash bins are surprisingly rare. It’s useful to have a foldable tote for carrying snacks, souvenirs or even your own rubbish until you find a bin.
Look out for regional prints, mascots or minimalist designs. They pack down small and make great gifts too. We always carry one when we’re out for the day and usually bring a few back home.
Where to Shop for Souvenirs in Japan
One of the best things about souvenir shopping in Japan is how easy it is. Sure, you could head to a gift shop or the airport, but there are far better places to find things worth taking home. Some of our favourite finds have come from department stores, underground food halls, and even convenience stores.
Here’s where we recommend starting:
Don Quijote (Donki)
If you’re up for sensory overload in the best way possible, head to Don Quijote.
These shops are packed floor to ceiling with everything from snacks and skincare to anime merch and novelty socks. Some of the best souvenir deals are hiding in plain sight.
LOFT and Hands
These department store staples are more curated than Donki, but just as fun to browse. LOFT leans a bit more stylish, while Hands (previously called Tokyu Hands) is full of clever home goods, tools, and stationery you didn’t know you needed.
Both have extensive gift and souvenir sections, and you’ll often spot seasonal or limited-edition items.
LOFT (picture above) is our favourite place to shop for gifts in Japan. We liked it so much that we even listed the Shibuya branch as one of our must-see spots in Tokyo. Once you’ve been, you’ll see why.
Department Store Food Halls
Head downstairs. The basements of department stores like Isetan, Takashimaya, or Daimaru are packed with food stalls, sweet counters, and beautifully wrapped gift boxes. This is where locals shop for hostess gifts, and it’s a brilliant place to find high-quality edible souvenirs.
Even if you don’t buy anything, it’s worth visiting just to admire the packaging.
100-Yen Shops (Daiso, Seria, Can Do)
Yes, you can also find great, affordable souvenirs in Japan! From cute chopsticks and furoshiki cloths to character socks and origami paper, these shops are full of small, giftable items that don’t feel cheap.
We always stop by a 100-yen shop near the end of our trip to grab last-minute gifts or things we forgot we needed. There’s always something unexpected.
Large Train Stations
Places like Tokyo Station, Kyoto Station, and Osaka Station are shopping destinations in their own right. You’ll find souvenir shops, character goods, and food halls with region-specific snacks. Perfect if you need something quick but don’t want to compromise on quality.
Convenience Stores
Don’t underestimate 7-Eleven, FamilyMart, or Lawson. They stock limited-edition snacks, cute drinks, and beauty items that often make better gifts than what you’ll find in tourist shops (and they’re cheaper too!).
We’ve picked up seasonal KitKats, regional drinks, and surprisingly lovely stationery just by browsing the aisles.
Local Markets
In smaller towns, it’s worth stopping by the local market. You’ll often find crafts made with local materials and regional snacks that don’t show up anywhere else. Great if you’re after something a bit different.
Specialty Shops
For higher-end souvenirs, like ceramics, Japanese pottery, or kitchen knives, visit specialist stores on Kappabashi Street in Tokyo or Nishiki Market in Kyoto. Many stock locally made items that reflect Japan’s craftsmanship and attention to detail.
First-Time Shopper Tips
Shopping in Japan is fun, but it can sneak up on you. One minute you’re picking up a few unique gifts, and the next you’re wheeling a second suitcase full of snacks and stationery through Shibuya Station.
If it’s your first time, here are a few things we’ve learned to help you shop smarter and make the most of your budget.
TIP #1: Don’t Buy Too Early – It’s tempting to grab souvenirs as soon as you see something cute, but try to wait unless it’s truly one of a kind. You’ll often find the same item later with a better price, more colour options, or nicer packaging, especially in places like Tokyo, Kyoto, or the bigger train stations. One of the best ways to shop smart in Japan is to scope things out early and then circle back once you know what’s worth it.
TIP #2: Use Tax-Free Counters – Most larger stores offer tax-free shopping if you spend over ¥5,000 (about £26, €31 or US$36) and show your passport. Sometimes it’s handled at the register, while other times you’ll be directed to a separate counter. Just keep your receipts and avoid opening the packaging until you’ve left the country. That’s part of the rules.
TIP #3: Bring a Packable Tote – Even if you’re travelling light, bringing a small foldable tote is a good idea. It works well for overflow souvenirs, laundry, or keeping fragile items separate in your suitcase. We always bring one now, but you can also pick one up (like these Shiba Inu tote bags from Donki). They’re lightweight, useful, and surprisingly cute.
TIP #4: Mind the Liquids and Knives – Any liquids over 100ml need to go in your checked luggage, including sake and certain beauty products. Knives must also be packed in your hold baggage, even if they’re gifts. And if you’re carrying anything fragile, wrap it up carefully rather than relying on your cabin bag to protect it.
TIP #5: Know What Not to Gift – Some numbers and items are considered unlucky in Japanese culture. The number 4 sounds like the word for death, while 9 sounds like suffering. Combs and white flowers are also associated with funerals. If you’re buying for Japanese people, it’s a good idea to do a little research first. And always give chopsticks in pairs, because a single one is seen as bad luck.
TIP #6: Leave Space in Your Suitcase – Japanese packaging can be deceptively bulky. Even small souvenirs like snacks or ceramics can take up more room than expected. Leave a bit of extra space when packing, or bring a foldable duffle for the trip home. It’s one of those things you’ll be glad you did.
TIP #7: Don’t Assume It’s Expensive – Not everything in Japan has a high price tag. 100-yen shops like Daiso, Can Do, and Seria are packed with useful and well-made souvenirs. From stationery and washi tape to ceramics and fun little gifts, you’ll find many great options that don’t feel cheap.
TIP #8: Ask for Fragile Item Wrapping – If you’re buying anything breakable, most shops will wrap it securely if you ask. Just say “kowaremono” (こわれもの) or gently mime it. Staff will usually bubble-wrap and box your item beautifully at no extra cost. It’s one of the best parts of shopping in Japan.
TIP #9: Take Photos of Things You’re Unsure About – If you’re not ready to commit to a souvenir or want to compare prices, take a quick photo and jot down the price. It’s a simple way to remember what caught your eye and makes it easier to find again later. It also helps if you need to ask the staff about it.
TIP #10: Some Shops Only Take Cash – Japan is becoming more cashless, but not everywhere accepts cards just yet. You might still need cash in small towns, local markets, or tiny artisan shops. Carry a little just in case your shopping takes you somewhere a bit more old-school.
TIP #11: Get a Suica or Pasmo Card – These prepaid cards are mainly used for trains and buses, but they’re also accepted at many vending machines, convenience stores, and even souvenir shops. They’re great for small purchases when you don’t want to fumble with coins.
FAQ: Souvenirs from Japan
What are the most popular souvenirs from Japan?
Matcha, regional KitKats, Japanese skincare, stationery, and chopsticks are firm favourites. You’ll also spot loads of folding fans, ceramics, and character merchandise across the country.
What souvenirs are unique to Japan?
Some of the most unique souvenirs include gachapon capsule toys, traditional incense, daruma dolls, kokeshi dolls, and furoshiki cloths. Regional snacks and drinks also change depending on where you are, which makes them fun to collect along the way.
What are some good souvenirs from Tokyo?
Tokyo has something for every taste. Don Quijote, LOFT, and Pokémon Centre are brilliant for quirky finds, while Tokyu Hands and Isetan’s food hall offer more classic options. Matcha sweets, cute stationery, and skincare are always a hit.
Are Japanese snacks good souvenirs?
Absolutely. They’re usually well-packaged, seasonal or regional, and taste great too. KitKats, senbei, instant ramen, and curry pouches are easy to pack and popular with friends back home.
Can I bring food souvenirs back home?
For most countries, yes. Packaged, shelf-stable items like snacks and tea are usually fine. Alcohol, like sake or plum wine, is also allowed, but always check your country’s customs rules to be sure.
Where’s the best place to buy souvenirs in Japan?
Some of the best shopping spots are Don Quijote, LOFT, Tokyu Hands, and 100-yen shops. Department stores have high-end gifts (especially in their basement food halls), and even convenience stores are surprisingly good for fun snacks and small items. If you’re heading home, airport shops are great for last-minute finds too.
Final Thoughts
Souvenir shopping in Japan feels like part of the adventure. From navigating the aisles of Don Quijote at midnight to sampling matcha in a Kyoto tea shop, it’s one of the best ways to connect with the culture and bring home a piece of your trip.
We’ve visited Japan multiple times and still get excited when we step into a new store. You don’t need a big budget or loads of luggage space. Just pick the best Japan souvenirs that feel meaningful or spark a good memory.
Many of the best places to shop highlight the country’s rich history and love of thoughtful design. It’s easy to find items that are both beautiful and useful. We hope this guide helps you choose souvenirs you’ll actually use, give, or display.
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