Best Places to Stay in London for First Timers (2025 Guide)
Wondering about the best places to stay in London for your first visit? This guide will help you find the right neighbourhood and hotel so you won’t be left second-guessing your decision.
London is massive. It’s easy to feel overwhelmed when you’re trying to figure out where to base yourself, especially with so many options that look good on a map but turn out to be less than ideal once you’re there. A smart location can make all the difference to how much you enjoy your time in the city.
We’ve lived in London for over nine years and have explored nearly every part of it. From neighbourhoods that are perfect for sightseeing to ones that are surprisingly quiet and central, we know which areas are worth considering for your first trip.
In this guide, you’ll find the best places to stay in London, along with the pros and cons of each area. We’ve also included hotel suggestions across different budgets, so you can find a place that suits your travel style.
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Short on time?
Here are our favourite areas and hotels in London:
Best Hotels: Our recommended hotels in London are:
Best Neighbourhood: For first-time visitors, we recommend staying in the City of London (yep, it’s a specific area, not the whole city!). It’s central, safe, and close to major landmarks like St Paul’s Cathedral and the Tower of London.
The Southwark/South Bank area is our second pick, with riverside walks and easy access to top sights.
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London is a vast city, so you’ll be spoilt for choice when it comes to its many neighbourhoods.
Did you know? With 1,572 sq km (610 sq miles), London is one of the largest cities in Europe by area (within city limits). To put its size into perspective, London is around 15 times bigger than Paris (105 sq km) and twice the size of New York City (778 sq km) and Singapore (726 sq km).
To help you decide where to stay, we’ve picked different areas that are great for tourists. There’s no single “best” area for everyone visiting London, as it depends on your interests and budget, but some areas cater better to first-time visitors than others.
Here are the 9 best neighbourhoods in London for first-time visitors:
Below, you can see the best places to stay for tourists in our illustrated map:
To help you choose the best area to stay, we’ll discuss the pros and cons of each area, provide insights into the local atmosphere and attractions of the nine neighbourhoods, and recommend hotels in each of them.
1. South Bank/Southwark
Best area for: stunning river views and foodies.
Pros
Cons
The two neighbourhoods, South Bank and Southwark, are in South London, right by the River Thames. They’re fantastic areas for first-time travellers to London. You’ll get some of the best skyline views, along with easy access to iconic landmarks like the London Eye and Tower Bridge.
Popular attractions like the Tate Modern (free to enter), Shakespeare’s Globe, and Borough Market (one of London’s oldest food markets) are all nearby. You’ll also find the Shard there, which is Western Europe’s tallest building.
What we love most about this area is the scenic riverside walkway that stretches from the London Eye to Tower Bridge.
Our top tip: If you’re into street food, don’t miss South Bank Market (in addition to Borough Market!), which is open every Friday to Sunday. It’s a great spot to sample a variety of cuisines, including Thai, Indian, Mexican, and British.
There’s always something happening here. And if you’re a theatre fan, you’re close to the Southbank Centre and the National Theatre.
Recommended Hotel Stays in South Bank & Southwark
Premier Inn London Tate Modern ($) – This is an affordable, modern hotel. The rooms are pretty small, but you’ll get well-kept facilities in a central location.
NOX Waterloo ($$) – This stylish boutique hotel features spacious and bright rooms, along with a gorgeous rooftop bar for a relaxed atmosphere.
Sea Containers London ($$$) – Set in a historic building on the South Bank, this trendy luxury hotel offers spacious rooms with modern amenities, a spa, and a rooftop bar with stunning views of the Thames. Breakfast options are extensive and delicious.
2. Westminster
Best area for: history buffs, sightseeing, iconic landmarks, and those seeking a prestigious and traditional London experience.
Pros
Cons
Westminster has been the political heart of England since the 13th century. It hosts the UK Parliament and is a designated UNESCO World Heritage Site.
With its perfect location in the heart of London, you can easily access top attractions like Buckingham Palace, Big Ben, Trafalgar Square, Leicester Square, the National Portrait Gallery, and Westminster Abbey.
Did you know? While many refer to the clock tower as Big Ben, that name actually refers to the Great Bell inside the Elizabeth Tower.
You’ll enjoy stunning views along the River Thames from Westminster, with several walking paths along the banks.
Our top tip: The Houses of Parliament (aka the Palace of Westminster) has over 1,000 rooms. We loved exploring it – just don’t forget to book your tickets ahead of time!
Westminster offers a great range of accommodation options. It’s considered a safe area, with a strong police presence and good security measures.
Recommended Hotel Stays in Westminster
hub by Premier Inn London Westminster Abbey ($) – This hotel offers small but comfortable rooms at affordable prices in a very central location.
The Westminster London ($$) – This hotel features elegant rooms, a relaxing spa, and a rooftop bar with panoramic views of London. It’s just 10 minutes from Big Ben and has clean, tidy rooms and a convenient location.
The Trafalgar St. James ($$$) – A stylish hotel offering quiet, spacious rooms with luxurious decor. You can enjoy a comfortable bed, a spa, and a British cuisine restaurant, all in a prime Westminster location.
3. City of London
Best area for: business travellers, history enthusiasts, and visitors seeking a blend of old and new London.
Pros
Cons
The City of London (often referred to simply as “the City”) is a fascinating area filled with history and modern attractions. It’s the financial heart of the UK and home to iconic landmarks like St. Paul’s Cathedral and the Tower of London (where the crown jewels are kept). Plus, it’s close to Tower Bridge.
Did you know? The City of London is the site of the original settlement, with roots dating back to Roman times. The area has a unique legal status and operates under its own laws, including its own police force, known as the City of London Police.
If you’re into architecture (like us!), this area is a great choice. You’ll find a mix of stunning new buildings, like the iconic Gherkin and the Walkie Talkie, alongside beautiful old structures, such as the Turkish Bath House and Leadenhall Market.
There are also controversial designs in the area, like the Barbican Centre’s brutalist architecture.
Our top tip: The City of London area has some of the best viewing spots in London, including the Sky Garden, the Garden at 120 Rooftop, and Horizon 22. They’re all accessible for free!
While the area attracts many business travellers, it’s also a convenient location for tourists. There’s a range of accommodation options, from historic hotels to modern apartments.
Recommended Hotel Stays in the City of London
The Z Hotel Holborn ($) – This stylish yet affordable hotel offers modern, compact, and practical rooms.
Hotel Saint London ($$) – A boutique hotel with elegant rooms and contemporary decor. Located in a quiet area of the City, you’ll find clean, good-sized rooms, a rooftop bar, and a spa.
Pan Pacific London ($$$) – This 5-star hotel offers stunning views of the River Thames. The hotel features stunning, spacious rooms with modern amenities and a spa.
4. South Kensington
Best area for: museum and art lovers, elegant surroundings, and families.
Pros
Cons
South Kensington is home to world-class museums, such as the Natural History Museum, the Science Museum, and the Victoria & Albert Museum (V&A). That’s why this area is known as the “museum district” of London.
It’s also famous for upscale shops, beautiful green spaces, and grand Victorian architecture. We’re sure you’ll love strolling through the elegant streets lined with stunning buildings and gardens.
Did you know? One of London’s most iconic concert halls, the Royal Albert Hall, is here. It hosts everything from classical concerts to sporting events.
After a day of sightseeing, you’ll find plenty of cafes and restaurants where you can relax. Plus, it’s close to other popular spots, like Hyde Park, Harrods, and Kensington Palace.
Recommended Hotel Stays in South Kensington
The Bailey’s Hotel Kensington ($$) – A historic hotel featuring elegant rooms with original Victorian features and antique furnishings. The charming courtyard garden and traditional English restaurant offer a classic experience.
The Ampersand Hotel ($$$) – This modern 5-star boutique hotel has stylish rooms and a trendy atmosphere. It offers clean, comfortable beds and a rooftop bar with panoramic city views.
5. Camden Town
Best area for: music lovers, alternative culture, nightlife, and visitors who enjoy a quirky, bohemian atmosphere.
Pros
Cons
Camden Town in north London is known for its alternative culture, with a mix of vintage shops, quirky markets, and live music venues. The area is famous for its bustling nightlife scene, especially among young people.
Several famous artists have performed in local music venues in Camden Town, including Amy Winehouse (who grew up in the neighbourhood) and Oasis.
The Camden Market is one of London’s most popular spots. It actually consists of several markets, including Camden Lock Market, Stables Market, and Buck Street Marke. You’ll find everything from vintage clothing and accessories to art and even Cuban cigars.
Our top tip: Take a stroll along Camden Town’s picturesque Regent’s Canal (see picture below) – it’s gorgeous! There are plenty of coffee shops, quirky pubs, and cafés to relax in after exploring.
Compared to other central London neighbourhoods, Camden Town offers more affordable accommodation options, including hostels, budget hotels, and apartments. If you’re looking for a lively experience, this is a great area for your stay.
Recommended Hotel Stays in Camden Town
Smart Camden Inn Hostel ($) – This budget-friendly hostel offers cosy and modern accommodation, with options for both private rooms and shared dorms. It features a communal kitchen, a common room, and a rooftop terrace.
Camden Enterprise Hotel ($$) – Set in a Victorian building dating back to 1865, this modern hotel provides clean, stylish, and spacious rooms.
6. Covent Garden
Best area for: theatre lovers, foodies, shopping enthusiasts, and visitors who want a lively, central location.
Pros
Cons
Covent Garden started as a bustling fruit and vegetable market in the 17th century and remained that way until 1974. It’s now filled with street performers, markets, and historic architecture. You’ll find plenty of restaurants, cafes, shops, and the Covent Garden Market there.
Did you know? Covent Garden has been featured in numerous films, including My Fair Lady, which tells the story of a flower seller from the area.
It’s also within easy walking distance of famous landmarks like the British Museum, Trafalgar Square, and the Royal Opera House.
Plus, the Covent Garden tube station provides easy access to the rest of the city.
Our top tip: If you’re interested in the history of London’s iconic buses, trains, and trams, we highly recommend the London Transport Museum, located right in the heart of Covent Garden.
In our opinion, the Covent Garden area is the perfect place for those who want a mix of convenience and entertainment. You’ll be right in the West End (Theatreland).
Recommended Hotel Stays in Covent Garden
hub by Premier Inn London Covent Garden ($$) – A modern hotel with compact rooms. There are no frills, but you’ll have clean rooms in a central location.
The Resident Covent Garden ($$$) – This stylish boutique hotel offers modern decor, clean and spacious rooms, and a comfortable, quiet atmosphere.
Middle Eight Covent Garden ($$$) – This luxurious hotel has bright, spacious rooms and elegant, modern interiors. It features gym facilities, a generous breakfast, and a classy atmosphere.
7. Shoreditch/Spitalfields
Best area for: art lovers, trendy cafés, independent boutiques, and those looking for a creative, youthful, and hip atmosphere.
Pros
Cons
Shoreditch and Spitalfields are known for their street art. You’ll find stunning murals on almost every corner, including work by renowned artists like Banksy. These neighbourhoods in East London are hubs for artists, designers, and entrepreneurs.
Did you know? Shoreditch is often called Silicon Roundabout because of its many tech start-ups and creative businesses.
The neighbourhood is home to popular markets like Brick Lane Market, Boxpark, and Spitalfields Market. There, you can enjoy delicious street food and browse unique stalls.
Our top tip: When you visit Brick Lane, stop by one of the bagel shops. The area is famous for its chewy bagels. The most popular options are smoked salmon, salt beef, or pastrami, but there are many vegetarian choices, too!
If you’re into nightlife, Shoreditch has many trendy bars, clubs, and music venues.
Since it’s a bit further from the city centre, you’ll find plenty of affordable accommodation options. Don’t worry; it’s still in central London and well-connected by tube and bus.
Recommended Hotel Stays in Shoreditch & Spitalfields
The Z Hotel Shoreditch ($) – This affordable hotel offers cosy, modern rooms just one minute from an underground station. It also features a fitness centre for those looking to stay active.
citizenM London Shoreditch ($$) – We love citizenM hotels and have stayed in their locations all over the world. The Shoreditch hotel is surrounded by street art and features comfortable rooms with self-check-in technology, a great bar and breakfast, and innovative tech features.
Nobu Hotel London Shoreditch ($$$) – We love this stylish luxury hotel that combines contemporary design with Japanese culture. It features spacious and clean rooms, a rooftop bar with stunning views, and a restaurant serving delicious Japanese cuisine.
8. Bloomsbury/Fitzrovia
Best area for: literature lovers, museum lovers, foodies, and those who prefer a quieter, intellectual vibe.
Pros
Cons
Both Bloomsbury and Fitzrovia are located in the city centre of London. It’s a great spot for first-time travellers as you’ll be within walking distance of main attractions like the British Museum, Covent Garden, and Soho.
Did you know? Bloomsbury is famous for its literary history, with connections to authors like Virginia Woolf and Charles Dickens.
If you love museums, you’re in luck! The British Museum, one of the world’s largest and most renowned museums, is nearby and free to enter.
There are also many charming coffee shops and restaurants in the area where you can enjoy a break.
Our top tip: If you’re a foodie, check out Charlotte Street in Fitzrovia. It’s often called London’s “best dining street” and is famous for its restaurant scene.
Recommended Hotel Stays in Bloomsbury & Fitzrovia
NYX Hotel London Holborn ($$) – This stylish hotel features funky decor and spacious rooms. You can enjoy a rooftop bar, a restaurant offering international cuisine, and great amenities like a pool and sauna.
The Standard London ($$) – A boutique hotel that provides a unique and stylish experience. The spacious rooms come with comfortable beds, and the rooftop offers terrific city views.
Kimpton Fitzroy London ($$$) – This is one of the most beautiful and iconic hotels in London, dating back to 1881. The castle-like building features a perfect mix of modern and traditional design, with spacious rooms, antique furnishings, a spa, and a restaurant serving classic British cuisine.
9. Mayfair/Marylebone
Best area for: luxury travellers, boutique shopping, fine dining, and those looking for an upscale, sophisticated vibe.
Pros
Cons
Mayfair and Marylebone are actually two distinct London areas, but we’ll group them together due to their proximity. They’re luxurious neighbourhoods known for upscale shops, beautiful parks, and grand Georgian architecture.
While this area can be quite expensive, if you can afford it, it’s totally worth the expense!
You’ll find some of London’s most exclusive stores here, like Fortnum & Mason and Selfridges. If you love shopping, you’re just a short walk from Oxford Street and Regent Street, two of the best shopping streets in London.
Our top tip: In November and December, Mayfair and Marylebone have some of London’s most stunning Christmas decorations. If you’re visiting during the festive season, this area is the best place to stay.
You’ll also discover many Michelin-starred restaurants here, which is why Mayfair and Marylebone are referred to as the culinary heart of London.
Our top tip: While you generally find luxury dining options here, there are cheaper spots too. Check out Mercato Mayfair, a hip food hall located in a renovated church. It’s one of the most unique food halls we’ve visited!
In addition, you’re close to green spaces like Hyde Park, Regent’s Park, Green Park, and St James’s Park. Art lovers will enjoy nearby art galleries, such as The Wallace Collection. Plus, Madame Tussauds is just around the corner.
The nearby Piccadilly Circus is known for its iconic neon lights, often compared to Times Square in New York City and Shibuya Crossing in Tokyo (even though Piccadilly Circus is smaller).
Recommended Hotel Stays in Mayfair & Marylebone
Hub By Premier Inn London Marylebone ($) – An affordable, modern hotel offering small but well-kept rooms in a central location.
Gunmakers ($$) – A boutique hotel in Marylebone with beautiful and comfortable rooms. Despite its central location, it’s surprisingly quiet, and the rooftop bar and Michelin-starred restaurant make it an ideal spot for a chic stay.
1 Hotel Mayfair ($$$) – This gorgeous, newly opened, sustainable 5-star hotel features beautiful room decor and eco-friendly amenities. Its restaurant is focused on healthy, sustainable cuisine.
Other Popular Neighbourhoods in London
Having lived in London for over 9 years, we’ve come to know this city inside and out. Each neighbourhood offers a unique flavour of London, and we’ve spent years exploring every corner.
In this section, we’ve picked a few areas we regularly get asked about. While we think the following areas are great for returning visitors, they might not be the best fit for a first visit. Here’s why…
Soho
Brixton
Notting Hill
Greenwich
How to Get Around
Getting around London is convenient, thanks to its excellent public transport system, operated by TfL (Transport for London).
Here are some tips to help you navigate the city:
- Walking: We’ll start with our favourite method: walking. While London is huge, many attractions are within walking distance, especially when you stay in one of the areas we recommended in this post. Walking allows you to soak up the local atmosphere and discover hidden gems along the way.
- London Underground (Tube): The Tube is the most efficient way to get around the city. With 11 lines covering the city, it connects major attractions.
- Elizabeth Line, Overground, and DLR: These lines offer alternative routes to the Tube. The Elizabeth Line is the newest addition to London’s public transport network, connecting central London with the suburbs. The Overground serves outer London and connects to the Tube network. The Docklands Light Railway (DLR) is excellent for reaching the financial district and attractions like the O2 Arena.
- Buses: London’s buses are iconic and offer a scenic way to see the city. They run 24 hours a day.
- River Services: Several routes are available along the Thames, and we highly recommend Uber Boat for tourists. A river cruise is a unique way to see the city from the water.
- Taxis and Rideshares: Black cabs are London’s iconic taxis and are available throughout the city but can be expensive. We recommend using rideshare apps like Uber instead.
Our top tip: There’s no need for an Oyster card as a tourist in London! Simply use a contactless bank card or mobile device (like Apple Pay or Google Pay). Just tap in and out (on buses, only tap in). TfL calculates fares and caps charges daily or weekly, so you won’t overpay.
FAQ: Areas in London
When planning your trip to London, you’re likely to have a few questions about the best places to stay. We’ve compiled answers to some of the most frequently asked questions to help you make the right decision.
What’s the best area to stay in London?
If we had to choose one area to stay in London, it would be the City of London, followed by Southwark/South Bank. These areas are central and safe, and provide easy access to landmarks and varied accommodations. Consider Shoreditch, Bloomsbury, and Westminster as alternatives based on your preferences and budget.
What is the safest area of London for tourists?
The safest areas in London for tourists are Kensington and Westminster, both with low crime rates and a strong police presence. Kensington features beautiful homes and parks, while Westminster offers easy access to attractions like Buckingham Palace and the Houses of Parliament.
How many days do you need to explore London?
Ideally, you should spend at least 4-5 days in London to see the major attractions and explore the city’s neighbourhoods like Soho and Covent Garden. For a more in-depth experience and to discover hidden gems, consider extending your stay to 6-10 days or longer.
Is it better to stay in North or South London?
For first-time visitors, staying in North London is usually better because it’s close to major attractions like the West End, Covent Garden, and popular museums. However, areas like South Bank and Southwark in South London also provide easy access to central sights, making them great alternatives.
Which part of London has the most things to do?
Central London offers the most to do, with top attractions like the West End, Covent Garden, Buckingham Palace, and the British Museum. Neighbourhoods like Soho provide excellent dining and entertainment. South Bank, just across the river, adds landmarks like the London Eye and Tate Modern.
Wrap-Up
If you’re ready to explore London, we hope this guide has helped you choose the ideal neighbourhood and hotel for your first visit.
For a truly classic London experience, we recommend the City of London area as our top pick for tourists. It’s central, safe, and home to landmarks like Tower Bridge, the Tower of London, and St. Paul’s Cathedral, making it a fantastic base for sightseeing. For alternative options with their own unique charm, Southwark/South Bank and Shoreditch/Spitalfields are also wonderful choices for first-timers.
To make your stay even better, we suggest choosing one of the following hotels:
Whichever neighbourhood you choose, we’re sure you’ll fall in love with London’s energy and endless sights. Happy travels!
Check out our other London-related posts:
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